A guy is wearing a humiliating sign because he got caught cheating. That's his punishment. He's walking around wearing a huge sign saying "I CHEATED THIS IS MY PUNISHMENT".
Now, there's some speculation this could be a stunt, for TV or something, but then some blog commenters went on to say things like "humiliation isn't the answer, she just wants revenge, but it won't fix their marriage, it's stupid, he'll hate her for it and do it again" blah blah. While others said "Good on her."
Anyhow, the whole sign thing isn't new. I've seen this kind of punishment before and I remember a spoof of it done in a tv show called Curb Your Enthusiasm where Larry David is accused of stealing a fork from a restaurant, and is sentenced to walk around wearing a big sign saying "I steal forks from restaurants" or something similar.
But if the whole humiliation thing wouldn't work for a relationship, does it mean it doesn't work at all or is a relationship just a special case?
I mean, if the reasoning given by some is the case, would it be fair to say that revenge is never the answer, and Larry would become an embittered fork-stealer, after he wore the sign he would not learn his lesson but hate society for making him wear the sign and go out and steal forks for the hell of it, just to get his revenge? He would haunt restaurants and take a fork, slip it into his bag and say, "SCORE ONE FOR ME, that's for making me wear that sign, SUCK ON THAT you AMERICANS! Swallow that for every one of you who supports that stupid law that made me where that sign! I've got my FORK now! And next time ... I might up it to a spoooooon! Or a splade! I'll be the cutlery king and my palace shall rock with my silverware in my vengeance!"
Or perhaps he would see a fork and go crazy. He would see it, remember the sign and how the fork symbolised the sign and how it made him feel and he would go dizzy, and you'd have to call the paramedics.
Same could be said of this man and his cheating, except it wouldn't be forks. Well, maybe it was forks. I won't presume to know too much about his sex life.
I don't know whether vengeance and humiliation is an effective tool in rehabilitating a person, or fixing behaviour. But as some pointed out .. it probably makes us feel good for a while, and for some people that's all that matters.